Wheaties is the middle layer of my daily morning breakfast, along with two other cereals from General Mills, Wheat Chex on the bottom, and Cheerios on the top. I train for sprint triathlons and will admit that branding works and that I think many mornings, as I have for almost half a century, I am eating The Breakfast of Champions.
Knowing I'm a Wheaties fan, my husband bought me a box of the new Wheaties Fuel, sporting photos of my fav front-of-the-Wheaties-box athlete, triathlete Hunter Kemper, and four other guys. I posted a Twitter update - a tweet - "I'm guessing the target market of new Wheaties Fuel is guys." Then I wrote this sassy post: Wheaties Fuel Reaches Target Market - Female Baby Boomer Sprint Triathletes and tweeted about it.
Wheaties Fuel is on Twitter. @Wheaties_Fuel noticed my tweets and replied. A conversation ensued, even a few emails, and then the ultimate online fan experience occurred - Hunter Kemper tweeted my post!
That was about a month ago. I tweeted about eating Wheaties Fuel before shoveling snow a few times. Then I entered a hard time from which I am recovering well, but I'm still a little vulnerable. Kindness, in particular, makes me weepy.
I got tears in my eyes when this arrived in the mail yesterday.
Thank you, David and The Wheaties Team, for this box of Wheaties Fuel autographed by Hunter Kemper, yes, in it's own collector's case. First I cried. Then I laughed with joy. You truly fueled my spirit.
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